Debenhams has developed a range of in-house high potential brands with international and expansion ambitions.
To make a rapid assessment on commercial impact and market entry opportunities, Andrew developed a single day assessment for the brands.
This involved compiling a panel of international experts and facilitating a structured quantitative assessment.
The day involved leaders from the Buying, International, Finance and Marketing teams.
The output has been used to guide investment, accelerate (and delete) components that now make up the Debenhams brand portfolio strategy.
The day was filmed and the output translated into an event for all staff, entitled 'Brand or Bland'.